In this episode of Impact Individuals by EQMint, communication and behavioral expert Tejraj Singh Anand shares powerful insights on understanding people through his BIRDS strategy a practical framework rooted in human behavior. The conversation highlights why mastering communication, purpose, and word-of-mouth influence is essential for business leaders, entrepreneurs, and teams. At its core, the episode reinforces one simple truth: businesses grow faster when they truly understand people.
Author: Aashiya Jain | EQMINT | EQ Exclusive News
In a world driven by data dashboards and digital reach Tejraj Singh Anand brings the conversation back to something far more fundamental human behavior Speaking on Impact Individuals he makes a compelling case that every business challenge from sales to leadership ultimately comes down to how well we understand people.
If your clients are people your team is people and everyone around you is people then understanding people is understanding business he says early in the discussion. That idea becomes the backbone of the episode.
The BIRDS Strategy
Making Behavior Simple To help people decode behavior more intuitively Tejraj introduces the BIRDS strategy an easy-to-remember model inspired by the DISC personality framework Each behavior type is represented by a bird Eagle Dominant personalities are decisive results-focused and driven by outcomes. They want clarity speed and value Parrot Influential individuals are expressive energetic and communication-led.
For them how something is said matters deeply Dove Stable personalities are empathetic listeners who value trust harmony and long-term relationships Owl Compliant thinkers are analytical detail-oriented and process-driven believing that precision beats presentation.
Tejraj stresses that no style is superior Real effectiveness comes from adapting your communication to the person in front of you.
Word-of-Mouth Still Wins
One of the most practical sections of the episode focuses on word-of-mouth marketing Tejraj explains it using a striking visual while traditional marketing resembles a triangle heavy promotion leading to a sale word-of-mouth is an inverted triangle.
Most of the effort lies in trust-building and relationships making the final transaction almost effortless. When people are inspired no price is too high he explains underscoring why influence works better than persuasion.
Purpose Before Vision
Tejraj also draws a clear line between purpose and vision. According to him a vision without purpose lacks emotional depth Purpose is what fuels consistency resilience and inspiration especially during difficult phases of a business. He advises entrepreneurs to follow their purpose rather than blindly chasing market gaps.
If you follow your purpose he says you don’t just build a business you create a masterpiece Leadership and Team Building The episode closes with sharp leadership advice Tejraj encourages founders to hire for their gaps not mirror images of themselves. Teams perform best when different strengths balance each other not when the same weaknesses repeat.
Overall this episode of Impact Individuals is a reminder that success doesn’t come from louder communication but from better understanding In business and in life those who truly read people always stay ahead.
In the episode featuring Tejraj Singh Anand, Impact Individuals puts the spotlight on how understanding human behavior is at the heart of effective communication and business success. The conversation is not just about theories it’s rooted in Tejraj’s real experience working with people, teams, and organizations.
He explains his BIRDS strategy to help audiences see personality and communication styles in a more accessible way. Throughout the video, the format stays conversational and reflective, making complex ideas about behavior, leadership, and marketing feel easy to grasp and relevant to everyday business challenges.
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