June 09, 2026: Speaking on the EQMint Impact Individuals podcast at the Light + LED Expo in Mumbai, Yash Jain shared how a 25-year-old company is being rebuilt for a future where lighting is no longer just a utility but an experience.
Author: Aadarsh Patel | EQMint | EQ Exclusive
For decades, India’s lighting and electronics sector largely competed on price, distribution strength and scale. Product differentiation often took a back seat as manufacturers fought for market share through increasingly aggressive pricing.
A new generation of industrial leaders is focusing on design, customer experience and intelligent technology to create long-term value. Among them is Yash Jain, the driving force behind ME Products.
Building on a 25-year legacy
ME Products traces its roots back to 2001, when the late Mukesh Gokhru founded Mukesh Electronics. The company built a strong reputation supplying electronics components, drivers and power solutions to the industry. For years, the business operated successfully within the traditional manufacturing ecosystem.
Everything changed when Yash Jain stepped into a leadership role in 2021.
Fresh out of engineering and facing the challenge of leading the company after the loss of his mentor and uncle, Jain quickly realized that competing solely on price was becoming unsustainable.
Rather than continuing down the conventional path, he chose to reposition the company around innovation, design and premium architectural solutions.
Why sub-branding became a growth strategy
One of the first challenges was perception.
The company’s industrial heritage carried strong market credibility, but it also limited its ability to enter premium lighting and design-focused projects.
To solve this, ME Products created a structured portfolio of specialized brands:
Miko :- Focused on high-volume, economical lighting solutions.
Pixu:- Dedicated to LED strip lighting applications.
Yumi:- Designed around aluminum profiles and linear architectural lighting.
Emit:- Focused on drivers and power supply solutions.
Illumin:- Built around intelligent controls, sensors and smart lighting systems.
This approach allowed the company to maintain technical credibility while simultaneously building a premium identity in architectural lighting.
Selling experiences instead of products
Jain believes architectural lighting cannot be understood through catalogs alone.
A lighting fixture may look impressive on paper, but its real value emerges only when clients experience how it interacts with materials, spaces and human behavior.
This belief led to the creation of Lightscape Lighting Solutions.
The experience centers, located across cities including Mumbai, Surat and Visakhapatnam, allow architects, designers and developers to test lighting configurations before project execution.
Clients can evaluate:
- Beam angles
- Color rendering performance
- Glare control
- Lighting intensity
- Smart automation systems
- Tunable lighting environments
The result is a shift in customer conversations. Discussions move away from product pricing and toward functionality, comfort and design outcomes.
The next phase: AI-powered lighting
The lighting industry has already embraced automation.
Smartphone controls, voice assistants and connected lighting systems have become increasingly common.
Jain believes the next wave will go much further.
His vision focuses on lighting systems that understand human behavior and make decisions automatically.
Instead of asking users to constantly adjust settings, intelligent lighting should adapt to changing conditions on its own.
Imagine entering a reading area and having the lighting automatically adjust brightness, color temperature and beam focus based on your activity.
“AI should work on itself and help people.” -Yash Jain
That philosophy reflects a broader shift occurring across smart infrastructure industries where technology is expected to become more invisible, intuitive and human-centric.
Leadership beyond the job description
Jain’s management philosophy is deeply influenced by business leaders such as Phil Knight and Steve Jobs.
He believes founders and executives must understand every aspect of the business, including:
- Product development
- Supply chain management
- Finance
- Customer service
- Sales operations
For him, leadership is not about delegation alone. It is about maintaining a deep understanding of how every part of the organization contributes to growth.
“If you want to spend without looking at the price tag, you have to be ready to work without looking at the clock.” -Yash Jain
Conclusion
The evolution of ME Products reflects a larger transformation taking place across Indian manufacturing.
Companies are moving beyond volume-driven growth and focusing on product design, customer experience and intelligent technology.
Through architectural lighting, experience centers and AI-driven innovation, ME Products is positioning itself at the intersection of engineering and design.
As India’s smart infrastructure market continues to grow, businesses that combine technical expertise with customer-centric innovation may be best positioned to lead the next chapter of industrial growth.
For more such information visit EQMint
Join our Whatsapp channel for timely updates: Whatsapp
