Panorama Studios International Ltd., a seasoned name in Indian cinema, has made strategic strides by expanding the airborne (in-flight entertainment) rights portfolio of its subsidiary, Panorama Studios Inflight LLP. This move reinforces the company’s commitment to diversifying content distribution and value creation. The development also highlights actor Ajay Devgn’s 1.34% stake in the company, bridging film industry talent with corporate entertainment strategy.
Author: Aashiya Jain | EQMint | Market News,Entertainment
Introduction : About Panorama Studios International
Panorama Studios International Ltd. has been a big name in India’s media and entertainment world for over 40 years. They started back in 1980 as a film production house. Since then they’ve grown into this huge entertainment company with all kinds of different businesses going on. They do film production and distribution and music stuff and post-production and marketing and pretty much everything else you can think of in the entertainment industry. Over the years they’ve made some really successful movies that people loved both critically and commercially.
Movies like Omkara and Special 26 and Drishyam and Singham. These films reached audiences not just in India but all around the world too. These days Panorama runs a bunch of specialized subsidiaries alongside their main operations.
Like Panorama Studios Inflight LLP which handles in-flight entertainment rights. And Panorama Music which deals with music rights for films and web content. This whole diversified approach lets them tap into new revenue streams while still staying true to their movie-making roots. From making the films to getting them to audiences to handling all the music and rights and everything in between.
Expansion into Global Airborne Rights
Recently, Panorama Studios International announced that its subsidiary, Panorama Studios Inflight LLP, has entered into multiple assignment agreements to acquire exclusive global in-flight entertainment rights for several films. These rights allow the company to distribute selected titles to airlines and related platforms catering to passengers worldwide a niche yet increasingly valuable segment of content distribution.
These agreements, disclosed under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, give Panorama the exclusive authority to exploit these titles across international in-flight entertainment channels, including within India.
Diverse Film Titles Added to the Portfolio
The films now under Panorama Studios Inflight’s airborne rights library include a mix of regional and varied storytelling:
- Asambhav – A film by Visionaire Mumbai Pune Films Entertainment LLP directed by Sachit Patil, starring Patil alongside Mukta Barve and Priya Bapat.
- Kaisi Ye Paheli – From Take Pictures, helmed by Ananyabrata Chakravorty, featuring Sukant Goel, Sadhana Singh, and Rajit Kapoor.
- Bin Lagnachi Goshta – Directed by Aditya Ingale with performances by Umesh Kamat and Priya Bapat.
- Like Aani Subscribe – A partnership between Nitin Vaidya Productions LLP and Abhishek Merukar Productions LLP, starring Amey Wagh and Amruta Khanvilkar.
By securing these rights, Panorama strengthens its content library with culturally diverse and engaging films that can appeal to global in-flight audiences, from business travellers to tourists.
Ajay Devgn’s Stake and Industry Link
Bollywood superstar Ajay Devgn holds a 1.34% stake in Panorama Studios International Ltd. as of December 2025. Though not a controlling share, Devgn’s involvement connects the company to the larger ecosystem of Indian cinema and talent, adding a subtle yet meaningful edge to its market image.
Devgn’s association underscores how cinema and corporate strategy intersect in today’s entertainment landscape, where actors increasingly participate in behind-the-scenes ventures, not just on screen.
Panorama’s Broader Growth Strategy
Panorama’s latest move into airborne rights fits right into their long-term diversification plan. They’re not just sticking to in-flight entertainment either. They’ve been building up their presence in regional cinema and digital platforms too.
Like they’ve signed deals for Malayalam films and branched out into all sorts of entertainment areas – music, international collaborations, you name it. This multi-pronged strategy is basically their answer to how audience preferences are changing. Content isn’t just stuck in theatres anymore. It’s moving across screens, devices, and now even in-flight systems.
Looking Ahead
For Panorama Studios International Ltd., securing global airborne rights through its subsidiary is more than a business development it’s a statement of intent. At a time when digital and experiential content distribution channels are redefining the industry, tapping into in-flight entertainment opens new avenues for audiences and revenue alike.
Coupled with strategic partnerships, a rich content slate, and the backing of well-known figures like Ajay Devgn, Panorama appears poised to continue its journey as an agile and forward-thinking player in the Indian entertainment universe.
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