Author: Aditya Pareek | EQMint | EQ Exclusive

Entrepreneurs are known for their grit—the instinct to keep trying when the obvious path is crowded. When Zomato founder Deepinder Goyal launched the back@eternal.com initiative inviting builders to pitch ideas directly, thousands rushed to send emails. But tech veteran Harry S., with more than two decades of experience across Panasonic, Infosys, and several ventures, decided he didn’t want to become just another unread message in a long queue. Instead of competing in a crowded inbox, he tried something more personal—and more public.

Harry wrote an open letter to Goyal on LinkedIn, asking his network for something far more powerful than a cold pitch: a warm introduction. The idea was simple. If someone in his network knows Goyal—or knows someone who does—they could help connect the two builders for a conversation. It’s a classic entrepreneurial move: when the usual door is busy, find another way in.

What makes the initiative stand out is the purpose behind it. Harry pledged that if someone successfully makes the introduction, he will donate ₹25,000 to Feeding India—equivalent to 2,500 meals—in that person’s name. He went even further, promising to donate one meal for every like or love the post receives. Suddenly, what started as a networking request became something bigger—a small social-impact campaign powered by community engagement.

Whether the introduction to Deepinder Goyal ultimately happens or not, the idea has already struck a chord. In a world where thousands of cold emails compete for attention, Harry’s approach is a reminder that creativity, community, and a little purpose can still cut through the noise. Sometimes the best way to reach a founder isn’t through their inbox—it’s through people.

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