Marico Limited one of India’s most respected consumer goods companies has announced the appointment of Ankit Porwal as CEO, Beauty & Styling Digital Business, in a strategic move to expand its digital-first offerings and strengthen its beauty and styling portfolio. This development, shared via a company LinkedIn post, aligns with Marico’s broader transformation under its “Marico 3.0” vision of consumer-centric, digitally enabled growth. The shift highlights how traditional FMCG players are evolving to meet rising digital consumption trends.
Author : Aashiya Jain | EQMint | Corporate Announcements
A Legacy Consumer Giant with a Digital Heartbeat
Founded in 1990 and headquartered in Mumbai Marico Limited is a leading Indian consumer goods company with a strong presence across beauty wellness and personal care segments. From staples like Parachute and Saffola to urban grooming brands like Set Wet and Beardo Marico products touch the lives of millions every day.
In FY 2024-25 the company recorded a turnover of about USD 1.3 billion demonstrating its reach across India and key markets in Asia and Africa while contributing consistently to rural and urban consumption growth. Over the decades Marico has evolved beyond its roots in hair and edible oils to embrace health foods skincare and grooming solutions backed by innovation distribution strength and a deep understanding of consumer behaviour.
Ankit Porwal Bringing Digital Transformation to FMCG
In a clear signal that digital channels are now central to growth Marico announced the appointment of Ankit Porwal as CEO for its Beauty & Styling – Digital Business division. Porwal joins Marico with over 13 years of leadership experience at L’Oréal where he handled various roles in e-commerce digital transformation and brand growth across the SAPMENA region. His background includes steering digital strategies expanding online customer engagement and driving marketing transformation expertise that Marico believes will accelerate its digital ambitions Marico’s.
The announcement emphasised that his appointment marks “another step forward in our Marico 3 0 journey” an internal strategic framework focused on building consumer-first digitally led businesses In this role Porwal will champion the Beauty & Styling portfolio with a sharp focus on digital growth omnichannel engagement and brand innovation .For a legacy FMCG name like Marico which built household trust through decades of presence in traditional retail outlets this move reflects an important shift .
It acknowledges that the digital consumer especially among young and urban shoppers demands personalised experiences lightning-fast convenience and seamless online transactions alongside offline accessibility .
Why This Matters for the Consumer Landscape
Marico’s digital transformation is happening against a broader backdrop where fast-moving consumer goods companies are strengthening e-commerce direct-to-consumer (D2C) offerings social commerce strategies and data-driven marketing .In recent years Marico’s portfolio expansion including strategic investments in premium and digital-first brands has shown that the company is prioritising both innovation and relevance in changing market conditions.
Bringing on a seasoned digital leader like Porwal signals a recognition that the future of consumer businesses lies in experience-driven engagements robust digital ecosystems and marketing agility that can respond in real time to evolving shopper sentiments.
A Broader Vision : Marico 3 0 and Beyond
Marico’s journey from a traditional FMCG maker to a digitally charged organisation is guided by its Marico 3 0 strategy a vision that blends brand heritage with future-ready growth engines. This includes: Building digital platforms and e-commerce capabilities. Expanding premium and lifestyle categories Integrating data analytics into consumer insights and strategy. Enhancing omnichannel consumer experiences Porwal’s role is central to these priorities especially for the Beauty & Styling segment where digital engagement and lifestyle positioning play a major role in consumer choice.
What This Means for the Future
Under Porwal’s leadership Marico is likely to see a renewed focus on digital innovation from cutting-edge online marketing strategies to AI-driven customer experiences personalised product offerings and strengthened direct connections with consumers across income groups In an industry where digital disruption is no longer optional .
Marico’s move to empower a dedicated digital CEO points to the growing importance of hybrid consumer ecosystems combining the reliability of trusted products with the speed and convenience of digital platforms. As traditional FMCG companies adapt to the new digital order leaders like Ankit Porwal will play a pivotal role in shaping how brands interact with the next generation of consumers blending heritage with innovation for sustained long-term relevance.
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