Author: Dev Patel | EQMint | Product Launch

New Delhi, October 7, 2025 — In a move that’s set to energize the Indian gaming market, Asus has officially launched the ROG Ally and ROG Ally X, its latest handheld gaming PCs, in India. Designed for gamers who crave console-quality experiences in a portable form factor, the new ROG devices bring high-performance computing, sleek design, and a Windows-based gaming environment to the handheld segment.

The global versions of the ROG Ally series debuted in July 2025, garnering significant attention from gaming enthusiasts and tech reviewers alike. Now, Indian gamers can finally get their hands on these powerful gaming machines that combine the portability of a handheld console with the versatility of a gaming laptop.

Price and Availability in India

Asus has introduced the two models at competitive price points for the Indian market:

• • ROG Ally — ₹69,990

• • ROG Ally X — ₹1,14,990

Both models are now available for pre-order across multiple channels, including Asus/ROG Exclusive Stores, Vijay Sales, authorized Asus retail outlets, Amazon India, and the official Asus website.

Shipping for pre-orders will begin from October 16, 2025, and both models come with a 1-year international warranty, making them a strong proposition for frequent travelers and global gamers.

Design and Display: Sleek, Portable, and Premium

The ROG Ally series builds upon Asus’ legacy of crafting premium gaming hardware. Both the ROG Ally and Ally X feature a 7-inch Full HD (1920×1080) display with a 120Hz refresh rate, ensuring buttery-smooth visuals and responsive gameplay. The display supports AMD FreeSync Premium, minimizing screen tearing and latency — a feature that hardcore gamers will appreciate during fast-paced action titles.

The design takes clear inspiration from the Xbox interface, providing a familiar and user-friendly experience for console players transitioning to PC gaming. The ergonomic build ensures comfortable handling during long gaming sessions, while customizable RGB lighting on the joysticks and triggers adds to the ROG aesthetic appeal.

Performance: Powered by AMD Ryzen Z2 Series

At the heart of the new ROG handhelds lies AMD’s powerful Ryzen Z2 series processor, built on the advanced Zen 4 architecture. This chipset is optimized for high-efficiency performance in portable gaming devices, balancing power consumption and graphics capability.

The ROG Ally features the Ryzen Z2 Extreme APU, while the ROG Ally X gets an enhanced configuration, allowing for smoother gameplay and higher frame rates in AAA titles. Both devices feature integrated RDNA 3 graphics, capable of handling modern PC and Xbox Game Pass titles at medium to high settings without compromise.

Gamers can install and run any Windows-compatible title, giving them access to platforms like Steam, Epic Games Store, Xbox Game Pass, GOG, and EA Play — effectively merging console convenience with PC flexibility.

Storage, Memory, and Battery Upgrades

The ROG Ally X is positioned as the higher-end variant, boasting larger storage and improved battery capacity. It features a 1TB PCIe Gen 4 SSD and 24GB of LPDDR5 RAM, ensuring faster load times and seamless multitasking.

The standard ROG Ally, on the other hand, offers 512GB SSD storage with 16GB of LPDDR5 memory — still more than sufficient for most gamers.

Battery life is another area where the Ally X shines. The upgraded model houses a more robust battery unit, delivering longer gaming sessions on the go compared to the base variant. Asus has also optimized thermal management with its Zero Gravity cooling system, which uses dual fans to keep performance consistent even during extended gameplay.

Software and Interface: Windows Meets Xbox

Unlike traditional handheld consoles, both ROG Ally models run Windows 11, allowing users to install and customize their gaming environment freely. Asus has also integrated a custom ROG overlay that mimics the Xbox interface, making navigation smooth and familiar for players who are accustomed to console-style layouts.

Gamers can toggle between desktop and gaming modes, adjust performance settings, and monitor hardware statistics through the Armoury Crate SE software — an exclusive Asus utility that centralizes performance optimization and customization options.

Connectivity and Compatibility

Both models feature robust connectivity options, including Wi-Fi 6E, Bluetooth 5.3, and multiple ports — such as USB-C, microSD card slot, and a headphone jack. The inclusion of ROG XG Mobile eGPU support allows gamers to connect external graphics cards, transforming the handheld into a full-fledged desktop gaming system when docked.

This versatility makes the ROG Ally lineup appealing not just for casual gaming but also for content creators and streamers who require portable yet powerful hardware.

Market Outlook: A New Era for Handheld Gaming in India

With the launch of the ROG Ally and ROG Ally X, Asus is betting big on the emerging handheld gaming market in India. The devices compete directly with the Steam Deck, Ayaneo, and OneXPlayer, but stand out for their Windows compatibility, build quality, and Asus’ extensive after-sales network in India.

Industry analysts view this move as a strategic step toward making PC gaming more accessible and mobile, catering to a growing demographic of gamers who prefer flexibility without compromising performance.

“Handheld gaming PCs represent the next evolution of portable entertainment. Asus is leading this trend by bridging the gap between console and PC gaming,” said a Delhi-based tech analyst.

Conclusion

The Asus ROG Ally and ROG Ally X bring the best of both worlds — console simplicity and PC-level performance — in a portable package built for serious gamers. With competitive pricing, strong hardware, and Windows-based versatility, these devices could very well redefine how India experiences gaming on the go.

Pre-orders are now live, and with shipping starting October 16, Indian gamers finally have the chance to go global with gaming — one handheld at a time.

Disclaimer: This article is based on information available from public sources. It has not been reported by EQMint journalists. EQMint has compiled and presented the content for informational purposes only and does not guarantee its accuracy or completeness. Readers are advised to verify details independently before relying on them.