Author : Aashiya Jain | EQmint | Market News
Saurabh Dwivedi has resigned from his editorial role creating ripples across India’s digital media scene. He spent almost 12 years at India Today Group but has now left his position as Editor of Lallantop and India Today Hindi.
His exit happened not long after he hosted his last broadcast where he criticized the BJP-led government in Madhya Pradesh over polluted water warnings tied to 15 deaths in Indore.
Earlier holding the role of Features Editor at aajtak, Dwivedi started Lallantop in 2016 alongside Kamlesh Kishore Singh. He turned Lallantop into a major digital platform becoming a favorite choice among the youth in India’s heartland. His work played a key role in this success, with Lallantop’s YouTube channel attracting 35 million subscribers by January 2023.
While many followed his rise from a local talent at India Today Group to a leading figure in Hindi journalism, his unexpected exit signals a big change for one of India’s top digital news outlets.
How Saurabh Dwivedi turned Lallantop into a top digital platform
The 2016 launch of Lallantop started a major shift in Hindi digital journalism. Dwivedi, who comes from Raebareli in Uttar Pradesh, used his wide-ranging background in print and TV media to drive this new project forward.
Given complete creative freedom, Dwivedi created a unique editorial style on the platform .The term “Lallantop,” a regional slang translating to “superb” or “excellent,” captured his goal to engage with Hindi-speaking audiences at the grassroots level.
Dwivedi described Lallantop as “Real, Raw and Relatable,” focusing on connecting with the youth in India’s heartland. He aimed to present detailed and easy-to-understand information while adding humor and charm. This method of breaking down complicated topics without losing substance clicked with the audience and gained traction.
The platform saw massive growth as a result. By 2025, Lallantop had gathered over 34.7 million subscribers on YouTube and achieved more than 17.3 billion total views. Reports suggest the channel now earns INR 295.33 million each month.
One of the biggest hits from Lallantop is “Neta Nagri,” a show with political interviews that attracts 1.5-2 million viewers for each episode .Other shows that audiences enjoy include “The Lallantop Show,” “Duniyadaari,” and “Guest in the Newsroom” .
Dwivedi’s in depth reporting on elections throughout India helped build Lallantop’s reputation as a leader in political journalism . By tackling important topics calmly instead of yelling, he made the platform more attractive to younger viewers who wanted meaningful insights.
Why did Saurabh Dwivedi decide it was time to leave?
Dwivedi decided to leave the India Today Group after working there for 12 years. He wants to try out creative projects that are not part of the company’s focus. Internal messages show that talks about his departure had been happening over several months. These discussions point to a slow mismatch between his career goals and the company culture.
In his goodbye note on social media platform X, Dwivedi thanked Lallantop. He shared plans to reflect, take a short break, and later discuss his determination to move ahead. He called this moment “a comma, not a full stop,” hinting at the beginning of a new phase in his career.Saurabh Dwivedi has stepped down from his role as Editor of Lallantop and is preparing to begin a new phase in his professional career.
People familiar with Dwivedi believe he might be planning to start his own independent media project.There are also rumors about his growing interest in movies and television, something he spoke about in past interviews. He has not made it clear yet whether he intends to stay in journalism or explore other creative fields.
What’s ahead for Saurabh Dwivedi and Hindi journalism?
People in the industry are guessing about where Saurabh Dwivedi will head after leaving Lallantop. Well-known in the field, he hasn’t shared any concrete details but has dropped hints about starting his own media project. Many say he could create a digital news platform to gain more freedom in his work without corporate restrictions.
Some in the media world also believe he might look at roles in the US. Big media groups expanding their South Asian news might be interested in his skills in Hindi digital journalism.
Dwivedi leaving his role is about more than just his own career. It marks a bigger change in Hindi journalism as a whole. During his time, he showed that Hindi content could gain wide popularity by being thoughtful instead of relying on sensational stories. This example keeps encouraging young journalists in media organizations across northern India.
The effects on Hindi digital media as a whole are significant too. Dwivedi showed that creating meaningful Hindi content can reach a broad audience without relying on flashy or exaggerated stories. This way of working has motivated many journalists in northern India pushing the industry’s standards higher.
Hindi journalism finds itself in a crucial transition after Dwivedi’s exit. His absence opens up opportunities for new voices to emerge, but it also pushes rivals to win over the audience that once followed his unique style. No matter what direction Dwivedi takes next, his influence marked by balanced and approachable political reporting has left a lasting mark on how audiences view digital Hindi journalism.
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