Author: Dev Patel | EQMint | General News
New Delhi, October 21, 2025 — As India readies itself for Diwali 2025, a quiet revolution is underway. The country’s most celebrated festival — traditionally marked by lights, sweets, and fireworks — is embracing sustainability like never before. From eco-friendly idols to city-wide reuse drives, this year’s Diwali is shining not just with brightness but also with environmental awareness.
From Clutter to Reuse: India’s Green Cleanup Movement
Across Indian cities, citizens are transforming pre-Diwali decluttering into a movement for sustainability. In Pune, a large-scale drive titled “V Collect Diwali Declutter” has seen remarkable participation. Organized by the Pune Municipal Corporation and waste-picker cooperative SWaCH Plus, the campaign collected over 40 tonnes of reusable items — including clothes, toys, books, and utensils — in just the first few days.
What makes this effort truly impactful is that the collected items are not discarded. Instead, they are sorted, cleaned, and redistributed to low-income households or repurposed through local recycling centers. The initiative also collected over 2 tonnes of e-waste, ensuring responsible disposal of old gadgets and electronics.
Officials have called it a model for other cities to replicate, proving that Diwali can be both festive and environmentally conscious. The campaign runs until October 18 and aims to instill a culture of reuse and mindful consumption during the high-spending festive season.
Eco-Friendly Idols and Natural Gifts Take Center Stage
In Prayagraj, women’s self-help groups are leading a grassroots sustainability initiative by crafting idols of Goddess Lakshmi and Lord Ganesha using cow dung, river Ganga water, and natural dyes made from leaves and flowers. These idols decompose naturally, leaving no trace of pollution once the festival concludes.
The initiative not only protects the environment but also provides financial empowerment to rural women. Demand for these eco-friendly idols has surged, signaling a growing public preference for natural, sustainable alternatives to traditional plaster-of-paris idols that harm water bodies.
Meanwhile, in cities like Pune, Bengaluru, and Delhi, green gifting is trending this Diwali. Eco-conscious citizens are replacing plastic hampers and synthetic decorations with indoor plants, terrariums, organic candles, bamboo decor, and reusable jute packaging. Companies, too, are joining the shift — sending out corporate gifts made from recycled or biodegradable materials.
Retailers have reported a sharp increase in the sale of air-purifying plants and sustainable gifting hampers. This not only supports small eco-businesses but also reduces the festival’s carbon footprint.
The Firecracker Dilemma: Tradition vs. Environment
Every Diwali brings back the long-standing debate around firecrackers. Despite awareness campaigns and regulations, traditional firecrackers continue to contribute significantly to India’s pollution crisis.
This year, the Delhi government has petitioned for the limited use of “green firecrackers,” claiming they emit 30 percent fewer pollutants. However, environmental experts remain cautious. While green firecrackers use modified compositions that reduce harmful emissions, they still release particulate matter and heavy metals into the air.
Air quality studies show that during Diwali, PM2.5 levels in Indian cities can spike up to 15 times higher than normal. Combined with winter smog, these emissions trap pollutants near the surface, resulting in severe respiratory problems and reduced visibility for days after the festival.
Public health advocates have urged citizens to shift toward laser light shows, community lamp-lighting events, and musical celebrations as alternatives to fireworks. Cities like Mumbai and Bengaluru have already begun organizing such public events to reduce air and noise pollution while preserving the festive spirit.
Sustainable Collaborations and Green Innovations
Private organizations are also stepping up to promote sustainable celebrations. Electric mobility company EMotorad recently collaborated with social enterprise Phool — known for recycling temple flowers into incense and wellness products — for a special “Eco-Friendly Diwali Giveaway.” The campaign encourages consumers to adopt greener gifting habits, combining electric mobility awareness with circular economy principles.
In Vadodara, the municipal corporation has set an inspiring example by repurposing materials from Navratri celebrations to decorate streets for Diwali. Decorative lights, cloth banners, and structures used during Garba events are being reused, reducing waste generation and promoting creative resource management.
These initiatives showcase how sustainability and cultural celebration can coexist beautifully when supported by community effort and innovative thinking.
Challenges Ahead: Enforcement and Awareness
Despite growing eco-consciousness, challenges persist. The enforcement of firecracker bans remains inconsistent across states, with many cities witnessing rampant violations each year. The idea of “green crackers” itself has been criticized for creating a false sense of safety among users.
Meanwhile, traditional potters and diya-makers continue to struggle against mass-produced electric lamps and imported decorations. Handmade clay diyas, once a symbol of Diwali’s simplicity and authenticity, are losing market share to cheaper LED alternatives. Artisans in Andhra Pradesh, Uttar Pradesh, and Gujarat have voiced concerns about declining sales and shrinking margins.
Public awareness remains another major hurdle. While urban populations are increasingly mindful of eco-friendly choices, smaller towns and rural regions often lack access to sustainable products or recycling systems.
The Way Forward: A Blueprint for a Greener Diwali
Experts believe that India’s transition toward a fully sustainable Diwali will depend on a blend of policy, innovation, and public participation. Here are some key recommendations gaining traction among environmental groups and civic planners:
- Scale Up Reuse and Recycling Drives – Programs like Pune’s decluttering campaign should be replicated nationwide to reduce pre- and post-festival waste.
- Support Eco-Artisan Economies – Government schemes can offer subsidies or incentives for traditional potters, idol-makers, and local craftsmen producing eco-friendly goods.
- Encourage Green Product Certification – Introducing a verified eco-label for Diwali items, from idols to lights, can help consumers make responsible choices.
- Strictly Regulate Firecrackers – Instead of total bans or lenient permissions, clear guidelines for emission levels and usage hours can ensure safer celebrations.
- Increase Awareness and Education – Media campaigns, school activities, and community workshops can strengthen public understanding of sustainability’s importance.
- Promote Corporate Responsibility – Businesses should adopt sustainable packaging, carbon-neutral gifting, and waste reduction as part of their festive CSR activities.
Lighting the Path Forward
Diwali’s essence lies in the victory of light over darkness — and this year, that metaphor extends to sustainability. Citizens, organizations, and local governments across India are proving that celebration and conservation can go hand in hand.
As eco-friendly idols replace synthetic ones, as reusable gifts outshine plastic packaging, and as awareness replaces apathy, Diwali 2025 may well be remembered as the festival when India truly began to celebrate responsibly.
The light of Diwali, after all, shines brightest when it illuminates not just our homes but our collective conscience.
References
- City starts Diwali decluttering, 40 tonnes sent for reuse — Hindustan Times
- Why green firecrackers for Diwali are still bad news for Delhi — Hindustan Times
- What are ‘green crackers’ that Delhi govt wants top court to allow in Delhi — Hindustan Times
- Chemical speciation and source apportionment of ambient PM2.5 before, during & after Diwali fireworks — arXiv
Disclaimer: This article is based on information available from public sources. It has not been reported by EQMint journalists. EQMint has compiled and presented the content for informational purposes only and does not guarantee its accuracy or completeness. Readers are advised to verify details independently before relying on them.




