Spice Lounge Food Works Limited has announced that XORA World, its live culture and entertainment platform, will bring acclaimed music composer Harris Jayaraj to Hyderabad for his first-ever concert in the city. Scheduled for April 26, 2026, the large-format event reflects both the city’s growing appetite for live entertainment and the company’s strategic expansion into experiential businesses.
Author : Aashiya Jain | EQmint | Entertainment News
A Milestone Moment for Hyderabad’s Live Music Scene
Hyderabad is preparing for a landmark cultural event as Harris Jayaraj, one of India’s most celebrated contemporary music composers, gets ready to perform live in the city for the first time. The announcement was made through a regulatory filing by Spice Lounge Food Works Limited, confirming that the concert will be hosted by XORA World.
The event is set to take place on April 26, 2026, at Emaar MGF, Boulder Hills, a venue known for hosting premium large scale events. For fans who have followed Jayaraj’s music across decades, the concert represents a rare opportunity to experience his compositions in a live setting.
A Large Format Contemporary Music Experience
According to the company, the concert is being designed as a contemporary, immersive music experience rather than a conventional stage performance. The show will feature orchestral arrangements, vocal ensembles, and specially curated visual production tailored for a live audience.
Such large-format productions are becoming increasingly popular in India, particularly in urban centres where audiences are willing to invest in high quality, experience driven entertainment.
Why Harris Jayaraj’s Debut Matters
Harris Jayaraj is widely recognised for redefining mainstream film music with a modern, genre blending sound. His ability to fuse classical influences with electronic and orchestral elements has helped his music resonate across generations.
Despite his popularity, Jayaraj’s live performances have been relatively limited, which adds to the anticipation around his Hyderabad debut. The event is expected to attract audiences not only from the city but also from across Telangana and neighbouring states.
XORA World and the Company’s Broader Vision
XORA World operates as a proprietary live culture and entertainment platform under Rightfest, a wholly owned subsidiary and group entity of Spice Lounge Food Works Limited. The platform focuses on building scalable, ticketed entertainment properties that function independently while complementing the company’s broader consumer-facing businesses.
This strategy reflects a deliberate shift toward experiential offerings, where cultural engagement and commercial viability intersect.
Leadership Perspective on the Announcement
Commenting on the development, Mohan Babu Karjela, Chairman and Director of Spice Lounge Food Works Limited, said the concert represents the kind of high energy, contemporary experiences XORA World aims to curate. He added that Harris Jayaraj’s Hyderabad debut aligns well with the platform’s goal of creating events that are culturally relevant, aspirational, and commercially scalable.
What This Means for the City and the Market
Beyond the music, the concert signals Hyderabad’s growing stature as a destination for premium live entertainment. As audience demand, infrastructure, and organiser capabilities evolve, such events are becoming a regular feature of the city’s cultural calendar.
For Spice Lounge Food Works Limited, the announcement highlights its effort to diversify revenue streams and tap into India’s expanding live entertainment market one experience at a time.
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