Author: GS Kumar | LinkedIn Trainer & Marketing Consultant | Recruitment Trainer | High Ticket Client Coach

If you’re a founder, MSME owner, or startup leader in India, you already know one truth: buyers don’t come to the cheapest shop, they come to the shop they trust. LinkedIn in 2025 works exactly like your local market. Everyone is there—buyers, suppliers, partners, even investors. But here’s the difference:

• Posting randomly is like shouting in the bazaar with no stall.
• Positioning is like owning a well-organized kirana shop with a clear name board and stocked shelves—customers know what you sell and why they should choose you.
• The September 2025 LinkedIn update rewards positioned voices—business owners who show expertise, proof, and consistency. If you’re silent or posting without clarity, you’re invisible to decision-makers.

Here’s how to fix that with a 7-Day LinkedIn Positioning Sprint.

 

Day 1 – Rewrite Your Headline (Your Shop Signboard)

• A shop with only “General Store” on the board gets ignored.
• A shop with “Sharma Provisions – Rice, Oils & Pulses” attracts buyers.
• On LinkedIn, your headline is that board.
• Example: “Founder @EcoWare | 40% Faster Exports | Sustainable Packaging for Global Buyers”

 

Day 2 – Post 1 Case Study (Your Shelf Display)

• Empty shelves = no customers.
• Show what’s working in your business.
• Example: “We helped 15 hotels in Bangalore switch to eco-friendly tableware → reduced plastic waste by 12 tons last year.”
• Keep it simple: Problem → Action → Result.

 

Day 3 – Share 1 Industry POV (Your Market Voice)

• In every mandi, the seller who explains the quality of his stock earns trust.
• On LinkedIn, your point of view makes you memorable.
• Example: “Export buyers don’t just want cheap prices anymore—they ask for sustainability certificates. That’s where Indian MSMEs must step up.”

 

Day 4 – Engage Buyers & Investors (Your Word of Mouth)

• Just like neighbors recommend a good kirana store, engagement spreads your name.
• Comment on posts from investors, industry leaders, and buyers with useful insights.
• Example: On a VC’s post about packaging, comment: “We’ve seen buyer demand shift 30% toward compostable products in India this year.”

 

Day 5 – DM 5 Potential Partners (Your Delivery Service)

• In India, kirana shops that offer home delivery win loyalty.
• On LinkedIn, sending context-driven DMs builds warm leads.
• Example: “Hi Anil, noticed your chain of restaurants is moving towards eco-friendly dining. We’ve helped 20+ restaurants with palm-leaf tableware. Would love to share insights.”

 

Day 6 – Collect 2 Recommendations (Your Word-of-Mouth Proof)

• In India, everyone asks, “Kisne recommend kiya?” (Who referred you?)
• Get 2 client/partner recommendations highlighting results. Example:
• “GS helped us reduce hiring costs by 20% and improve recruiter efficiency.”

 

Day 7 – Test Your Visibility (Your Shop Lights)

• A shop with no lights looks closed.
• On LinkedIn, silence = invisibility.
• Google your name + industry. If your profile doesn’t show up, adjust your headline, About section, and Featured content with the right keywords.

 

The Big Picture

By Day 7, you’ll have:

• A sharp headline
• 1 case study post
• 1 POV post
• 5 new buyer/investor connections
• 2 recommendations
• Google visibility

That’s not just posting. That’s positioning.

 

Final Word

In 2025, LinkedIn isn’t just for job seekers. It’s your digital mandi stall—a global market where 130M+ Indians and millions of international buyers walk by daily.

You can either:

• • Sit quietly and compete only on price, or

• • Position yourself with a clear signboard, stocked shelves, and lights on—so global buyers walk straight to you.

One gets likes. The other gets deals.

 

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About the author

Disclaimer: This article has been provided by GS Kumar . EQMint is sharing this content as part of its PR support initiative. The information, facts, and opinions expressed are solely those of the issuing organization and do not necessarily reflect the views or editorial stance of EQMint. Readers are advised to verify details independently before making any decisions based on this content.