May, 2026 : In the latest episode of the EQMint Podcast, Sunil Patel, owner of Shreeji Sign, along with Kushal Gadiya, owner of Accu Sign, discuss how innovation and advanced materials are reshaping India’s signage industry.
Author: Aadarsh Patel | EQMint | EQ Exclusive
In today’s highly competitive branding landscape, visual identity has become one of the most important tools for businesses to stand out. Modern brands are rapidly shifting from traditional signboards to premium, durable, and aesthetically advanced signage solutions.
The Rise of Shreeji Sign
Founded in Ahmedabad in 2016, Shreeji Sign has emerged as a major supplier of signage and printing materials in India.
Sunil Patel’s vision from the beginning was simple: bring the latest global signage trends to Indian businesses.
By actively participating in industry exhibitions like Media Expo, the company has consistently introduced modern materials and branding solutions to stay ahead of market trends.
The Growing Demand for Modern Signage Materials
Today’s signage industry is driven by materials that combine aesthetics with durability. Two materials dominate this transformation:
Acrylic Sheets
Acrylic is widely used for premium channel letters and illuminated signboards due to its:
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- Smooth finish
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- Excellent light diffusion
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- Modern visual appeal
These materials are commonly seen in retail stores, malls, and corporate branding installations.
ACP (Aluminium Composite Panel) Sheets
ACP sheets serve as the structural base of modern signboards.
They offer:
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- Strong durability
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- Weather resistance
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- Stylish design flexibility
Shreeji Sign is currently focusing heavily on new ACP designs that enhance the visual quality and longevity of branding installations
The Shift Toward PVC Rigid Technology
One of the most important innovations discussed in the podcast is the growing adoption of PVC Rigid materials.
Traditionally, many sign manufacturers relied on MDF (Medium-Density Fibreboard) for carving and 3D signage. However, MDF often struggles with moisture resistance and long-term durability.
PVC Rigid materials offer significant advantages:
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- Better durability
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- Moisture resistance
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- Long-lasting outdoor performance
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- Similar carving flexibility as wood
This transition marks a major shift toward smarter and more sustainable signage solutions
Beyond Selling Products: Building Better Brands
Sunil Patel believes signage businesses should act as branding partners rather than just material suppliers.
“We don’t just believe in selling one product. We understand the customer and suggest they do something new because people only appreciate what is fresh and updated.” — Sunil Patel
This customer-first philosophy has helped Shreeji Sign and Accu Sign build long-term relationships across the industry.
The Role of Accu Sign
While Shreeji Sign focuses on supplying innovative materials, Accu Sign handles B2B fabrication and Pan-India delivery of signage solutions.
This partnership enables businesses across India to access modern branding products with efficient execution and nationwide reach.
The Future of the Signage Industry
The signage industry is rapidly evolving alongside branding and marketing trends.
Key growth drivers include:
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- Increasing retail competition
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- Demand for premium storefronts
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- Growth of organized retail and malls
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- Expansion of experiential branding
Businesses are now investing more heavily in visual presentation to create stronger customer impressions.
Industry Trends to Watch
Popular Materials
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- Acrylic sheets
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- ACP sheets
Emerging Trend
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- Shift from MDF carving to PVC Rigid materials
Market Shift
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- Frequent design updates to maintain visual freshness and relevance
Conclusion
Sunil Patel’s journey with Shreeji Sign highlights how innovation and adaptability can transform even traditional industries.
By continuously introducing advanced materials and encouraging businesses to modernize their branding, the company is helping Indian brands achieve a more premium and global visual identity. In a rapidly evolving market, staying updated is no longer optional—it is essential.
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