August 27, 2026: Purple Style Labs IPO, the parent company of luxury fashion platform Pernia’s Pop-Up Shop, has fixed the price band for its upcoming IPO at ₹546 to ₹575 per equity share. The ₹680 crore public issue will open for subscription on August 31 and close on September 2, 2026.
Author: Aadarsh Patel | EQMint
The IPO will consist entirely of a fresh issue of 1.18 crore equity shares, with no offer-for-sale component. At the upper end of the price band, the company is seeking a post-issue market capitalisation of around ₹4,603.5 crore.
Purple Style Labs IPO: Key Details
| Particular | Details |
|---|---|
| Company | Purple Style Labs Ltd |
| Brand | Pernia’s Pop-Up Shop |
| IPO Size | ₹680 crore |
| Price Band | ₹546–₹575 |
| Issue Type | Fresh issue |
| Shares Offered | 1.18 crore |
| Lot Size | 26 shares |
| Minimum Investment | ₹14,950 |
| IPO Opens | August 31, 2026 |
| IPO Closes | September 2, 2026 |
| Anchor Bidding | August 28, 2026 |
| Expected Listing | September 7, 2026 |
The minimum application at the upper price of ₹575 works out to ₹14,950 for 26 shares.
Where Will Purple Style Labs Use IPO Money?
A large portion of the IPO proceeds is planned for PSL Retail, the company’s wholly owned subsidiary.
According to the company’s offer documents, around ₹371.13 crore is planned for expenditure related to lease liabilities for experience centres and back-end offices in India. Around ₹138.90 crore is earmarked for sales and marketing expenses, with the remaining proceeds intended for general corporate purposes.
Pernia’s Pop-Up Shop Business
Purple Style Labs operates Pernia’s Pop-Up Shop, a multi-brand luxury fashion omnichannel platform.
The platform sells products from more than 1,300 designers and offers over 2 lakh products through its digital platform and 14 Experience Centres. Its product categories include womenswear, menswear, jewellery, accessories and kidswear.
The company has expanded its physical retail presence after acquiring Pernia’s Pop-Up Shop in 2018, when the business was primarily focused on online sales.
Celebrity Investors Draw Attention
The IPO has also attracted attention because of its publicly disclosed celebrity investors.
Shah Rukh Khan, Salman Khan and his family, Sachin Tendulkar, Madhuri Dixit and Mahesh Babu are among the celebrity investors associated with Purple Style Labs.
The company has also received backing from institutional investors, family offices and private investors.
Revenue Growth, But FY26 Loss
Purple Style Labs has recorded strong revenue growth over the past few years. Revenue rose from around ₹45 crore in FY20 to ₹508 crore in FY24, according to its offer documents.
The company, however, reported a loss in FY2026, meaning its basic and diluted EPS were negative and the traditional P/E valuation metric was not applicable.
This makes profitability and the company’s ability to convert its expanding luxury-fashion business into sustainable earnings key points for investors to watch.
What Investors Should Watch
The Purple Style Labs IPO is entering the market with a ₹546–₹575 price band and a valuation of more than ₹4,600 crore at the upper end.
The company is targeting further expansion of its luxury retail network, while the IPO proceeds will also support marketing and lease-related expenses.
The key dates are now set: the anchor book opens August 28, public subscription begins August 31, and the issue closes September 2.
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Disclaimer: This article is not an investment advice and is for educational purpose only.
