Author : Aadarsh Patel | EQmint Exclusive | Founder Stories
The latest episode of EQMint’s Impact Individuals features Viral Doshi, Managing Director of Super Shear Line, a company that has been shaping corrugated box-making machinery since 1992. With over 35 years of experience, Doshi shares how innovation, automation, and long-term thinking can transform a traditional manufacturing business into a global success story.
In the booming world of e-commerce and industrial logistics, one industry stands as the backbone of global trade—corrugated box manufacturing. From small online deliveries to heavy industrial shipments, corrugated packaging plays a critical role in ensuring safe and efficient transportation.
The Evolution of Box Making: From Manual to Automated
When Viral Doshi began his journey, the industry relied heavily on manual labor. Today, automation has completely redefined manufacturing processes.
“We always try to incorporate some automation, new innovations, some good ideas which will be helpful to people—where less labor is required, less power is required, which can help your economy, your budget, and your productivity cost.” — Viral Doshi
This shift toward automation has enabled manufacturers to improve efficiency, reduce costs, and scale operations significantly.
Why the Corrugation Industry is Growing Rapidly
The rise of e-commerce has fundamentally changed the demand dynamics of the packaging industry.
Platforms like Amazon and Flipkart have created continuous demand for durable, customized, and high-quality packaging solutions. This has opened up significant opportunities for both established players and new entrepreneurs.
According to Doshi, the future of corrugated packaging is expansive, driven by global consumption and logistics needs.
The Pillars of Manufacturing Success
Viral Doshi attributes his company’s long-term success to three core factors:
Experience-Driven Problem Solving
Decades of industry experience have enabled quick and effective solutions. Challenges are treated as opportunities for innovation.
Strategic Global Partnerships
Super Shear Line has collaborated with international partners, combining global technology with local expertise to stay competitive.
Strong Human Capital
The company values long-term employee relationships, with some team members working since its inception. This continuity ensures deep operational knowledge and consistency.
Automation vs Precision: The Real Balance
A key insight from Doshi is that speed alone is not enough.
Manufacturers must balance speed with precision to ensure product quality and minimize waste.
This philosophy is driving the industry toward intelligent automation—where machines deliver both efficiency and accuracy.
Advice for Budding Entrepreneurs
For aspiring entrepreneurs, the corrugation industry offers unique advantages.
Low Entry Barrier
Starting a corrugated box business requires relatively low capital compared to other manufacturing sectors.
Global Demand
Packaging is a universal requirement, creating opportunities beyond domestic markets.
Scalability
As e-commerce continues to grow, so does the need for packaging, ensuring long-term scalability.
Conclusion
Viral Doshi’s journey highlights the importance of adaptability and innovation in manufacturing.
By evolving from manual systems to advanced automated solutions, Super Shear Line has positioned itself as a key player in the global packaging ecosystem.
For entrepreneurs, the corrugated packaging industry presents a stable and high-growth opportunity—one that is closely tied to the future of global commerce.
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