12 May, 2026: In the latest episode of EQMint’s Impact Individuals, Dikshant Phase, founder of Phase Arts, shares how he transformed a local printing setup into a large-scale signage manufacturing company serving clients across India.
Author: Aadarsh Patel | EQMint | EQ Exclusive
In today’s competitive business environment, a storefront is more than just an entrance—it is a brand’s first impression. Creating impactful visual identity requires a balance between creativity, engineering, and execution.
From Flex Printing to Large-Scale Manufacturing
Dikshant Phase’s entrepreneurial journey began in the flex printing business. However, recognizing the growing demand for premium branding solutions, the company gradually shifted toward signage manufacturing.
The transition came with challenges. After investing in machinery, the company initially struggled due to limited technical expertise.
Rather than stepping back, the team learned the process through hands-on experimentation and continuous improvement.
Over time, Phase Arts evolved from a small operation into a major B2B signage manufacturing company.
Building an End-to-End Signage Solution
One of the biggest gaps in the signage industry is operational complexity.
Businesses often struggle with:
- Site measurements
- Technical design coordination
- Delivery delays
- Installation management
Phase Arts positioned itself as a complete solution provider by handling the entire process internally.
“We understand the customer’s entire requirement first and give an end-to-end solution… from measurements to final delivery.” — Dikshant Phase
This turnkey approach allows architects, designers, and retail brands to focus on creativity while Phase Arts manages execution and logistics.
Innovation Driving Modern Branding
The signage industry is rapidly evolving toward more interactive and premium visual experiences.
Liquid Letters
One of the latest trends highlighted by Dikshant is Liquid Letters, which create a glossy, fluid-like 3D appearance ideal for premium storefronts.
Animated Signage
The company is also exploring animated signage using LED technology and motion effects to create dynamic branding experiences.
Despite evolving trends, classic channel letters continue to remain one of the most preferred signage formats for retail branding.
Scaling Operations Across India
Phase Arts has significantly expanded its operational scale.
The company now operates a manufacturing facility spanning 65,000 square feet, enabling high-volume production and faster delivery timelines.
With branches in:
- Kolhapur
- Sangli
- Pune
the company aims to execute 50–60 projects daily, including rapid one-day delivery services for regional markets.
By controlling manufacturing internally, Phase Arts ensures better quality consistency and operational efficiency.
A Vision Built on Uniqueness
When asked to describe the personality of his brand, Dikshant chose the symbol of a lion—representing leadership and dominance in the signage industry.
At the core of Phase Arts lies one principle: Uniqueness.
The company’s objective is not simply to manufacture signboards, but to create branding solutions that stand apart visually and technically.
Key Takeaways for Brand Owners
Think Beyond Basic Signage
Modern branding requires customized, experience-driven visual identity.
Adopt New-Age Materials
Innovations like liquid letters and animated signage improve brand recall and storefront appeal.
Prioritize Execution Speed
Fast delivery and seamless installation are becoming critical competitive advantages.
Conclusion
Dikshant Phase’s journey reflects the evolution of Indian manufacturing and branding industries.
By combining industrial-scale production with creative innovation, Phase Arts is helping businesses elevate their visual identity while setting new benchmarks in the signage sector.
In a market where attention matters more than ever, impactful branding has become a business necessity—not a luxury.
For more read Founder Stories.
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